Onko Chishin inc
Company Overview
Our story of constantly refining
our accommodations
Our story of constantly refining our accommodations
Onko Chishin inc
Company Overview
Greetings from the CEO
Onko Chishin was founded in February 2011, one month before the earthquake disaster. Amidst unprecedented chaos as if we had angered the gods, we raised our voices, stood up, and continued to run forward no matter what.
We aim to contribute to society, show good taste, never give up until we succeed, and never forget gratitude. These are still our beliefs today.
Creating a place that attracts people with discerning tastes, even in challenging locations like Shikoku and remote islands, was considered absurd and bound to fail. Some people might have even talked behind our backs.
However, with colleagues who believed in the possibilities and locals who supported us, we continued running despite our fears and imperfections. Along the way, fans began to appear, people reached out to help, and we were even honored with awards such as Michelin stars. We were blessed with some good fortune.
Our company, which started with just one person, has grown 300 times. There are fans who want to visit all of our unique locations. The accumulation of small achievements from our relentless polishing efforts has led to higher expectations for us, which seem to grow in proportion to our successes.
It’s better to be expected to run than to run without expectations. It’s not pressure, but rather something like a seed right. We have colleagues, fans, and the demands of society.
We don’t know how far we’ll go, but we’ll keep running.
CEO
Tomoki Matsuyama
| 1973 | Born April 23, in Detroit; raised in Osaka until the age of 18 |
| 1998 | Completed Master’s in Urban Engineering at the University of Tokyo Graduate School |
| 1998 | Joined Boston Consulting Group/span> |
| 2000 | Participated in the founding of Dream Incubator Inc. |
| 2005 | Joined Hoshino Resorts Inc., became a board member in 2007 |
| 2011 | Founded Onko Chishin inc |
| Up until now | Please see the company history below. |
Company History
2011 year
| Feb | Founded Onko Chishin inc with Tomoki Matsuyama (current CEO) as the only employee. Head office: Minato-ku, Tokyo (share office in Gaienmae); Capital: 8 million yen (160 shares); From the beginning, aimed to operate hotels. |
| Mar | One month after the founding, the Great East Japan Earthquake occurred. Planned projects were canceled, and the company went on to handle dozens of reconstruction projects over the next few years. |
2012 year
| Sep | Launched the first website. The catchphrase at the time: “The happiness of being born in a country with hot springs.” |
2013 year
| Feb | First employee joined the company in its third year. |
| Sep | Registered a utility model for “full-flat sleeping bath with guest room amenities.” |
2014 year
| Sep | Signed a management contract with River Retreat Garaku in Toyama City. Onko Chishin went on to operate multiple hotels with the name “Retreat” and received permission from the original Garaku’s owner. |
2015 year
| Jun | Website renewal. The catchphrase at the time: “The land of hot springs can shine even more.” |
| Dec | Opened the first managed facility “Setouchi Retreat Aonagi” in Matsuyama City, Ehime Prefecture. Initially, it was a personal business of Tomoki Matsuyama (later incorporated). The building owner is Daio Paper (lease contract). Renovated an art museum designed by Tadao Ando into a hotel. From this point, Onko Chishin transitioned from a post-disaster reconstruction company to an operating company. |
2016 year
| Mar | Issued the first and second stock options (20 shares) |
| Sep | Setouchi Retreat was selected as one of the “25 coolest hotels in the world” by Forbes. |
| Sep | Moved the head office from Minato-ku, Kita-Aoyama (Gaienmae) to Minato-ku, Minami-Aoyama (Nogizaka) |
2017 year
| Feb | Accepted consulting work for Takenoya Ryokan in Izumo City, Shimane Prefecture. Mariya Takeuchi’s family home. (Contract has ended due to good performance) |
| Feb | First third-party allotment of 40 shares at 800,000 yen each, raising 32 million yen. Self-crowdfunding method by sending emails to acquaintances. Received three times the target amount in half a day. Issued 200 shares, capital increased to 24 million yen. |
| Jul | Started operating support for Fujii-so in Takayama Village, Nagano Prefecture (contract has mostly ended due to good performance) August Established Onko Chishin Setouchi LLC as a 100% subsidiary. At the same time, incorporated Setouchi Retreat Aonagi, which had been a personal business. |
| Aug | Established Onko Chishin Setouchi LLC as a 100% subsidiary. At the same time, incorporated Setouchi Retreat, which had been a personal business. |
| Oct | Website renewal. Catchphrase: “Find the light. Polish it, and deliver it.” |
| Dec | Moved the head office from Minato-ku, Tokyo to Shinjuku-ku, Shinjuku (Inbound League). |
2018 year
| Mar | Popular YouTuber Hikakin posted a video of his visit to Aonagi, which has been viewed 16 million times. Although it was a promotional project, there was no payment involved. |
| Apr | Setouchi Retreat received the highest rating, 5 Red Pavilions, in the “Michelin Guide Hiroshima & Ehime 2018 Special Edition.” It was the first Japanese hotel and resort hotel to achieve this recognition, which was previously given only to foreign hotels. |
| Apr | Three new graduates joined as the first batch of employees, bringing the total number of Onko Chishin employees to 20. June Acquired patent for “log recording support request system.” |
| Jun | Acquired patent for “log recording support request system.” |
| Aug | Started operating Iki Retreat in Iki City, Nagasaki Prefecture. It was the second facility they managed under a management contract (MC). |
| Oct | 10-for-1 stock split, increasing the number of issued shares from 200 to 2,000. |
| Dec | 2nd round of third-party allotment capital increase, raising 43.5 million yen by issuing 525 shares at 300,000 yen each. The number of issued shares increased to 2,145, and the capital increased to 45.75 million yen. |
2019 year
| Jan | Started managing Nest Inn Hakone (now Hakone Retreat fore & villa 1/f) under an MC contract. Counted as the third and fourth managed facilities as two different types of facilities are located on the same site. |
| Apr | 10-for-1 stock split, increasing the number of issued shares from 2,145 to 21,450. |
| Apr | Became a company with a board of directors and auditors. |
| May | 10-day consecutive holiday from Heisei 31 to Reiwa 1. |
| May | Number of Onko Chishin employees exceeded 100. |
| Jul | Iki Retreat was listed in the “Michelin Guide Fukuoka, Saga, and Nagasaki 2019 Special Edition” with 5 Black Pavilions. |
| Aug | Issued 3rd and 4th stock options, potential share count 2,400. |
| Aug | 阪Participated in the Hankyu Men’s Building Tokyo Autumn Night event with an Onko Chishin booth. |
| Oct | Setouchi Retreat won 7 awards, including “Best Relaxation Retreat” at the “Autograph Collection Global Hotel Awards.” |
| Oct | Setouchi Retreat won the “Best Luxury Small Hotel” country category at the “World Luxury Hotel Awards.” |
| Oct | Fore Bakery at Hakone Retreat started selling “Van Gogh’s Moon Bread.” |
| Oct | Setouchi Retreat hosted a cultural arts music festival, with funds raised through crowdfunding |
| Oct | Hakone Retreat collaborated with the Pola Museum of Art to sell a limited-time “Monet Special Menu.” |
| Oct | Consumption tax increased from 8% to 10%. |
| Oct | Onko Chishin newsletter “Tabisaki Annaijin Vol.1” published. |
| Nov | Setouchi Retreat won the “Inspired Design Hotel” award at the “Boutique Hotel Awards,” receiving a total of 9 awards, including 3 international awards. |
| Dec | Setouchi Retreat, Iki Retreat, and Hakone Retreat joined “Design Hotels.” |
| Dec | Setouchi Retreat exhibited a spatial installation work by photographer Shintaro Miyawaki. |
2020 year
| Feb | Installed open-air hot spring baths in all guest rooms at Umimura Kamome due to renovation work, reducing the number of rooms from 15 to 12. |
| Feb | Launched the operation brand “by okcs” (changed to “by Onko Chishin” in 2023). |
| Mar | Tokyo Olympics postponed, Japanese High School Baseball Championship canceled. |
| Apr | First state of emergency declaration due to the spread of COVID-19 (expanded nationwide from April 16 to May 31). |
| May | Setouchi Retreat won the “Most Prestigious Architectural & Golf Retreat Hotel in Asia” at the “Galatian Signature Awards” and “World Luxury Hotel of the Year – 2020” in the “Global 100 2020.” |
| May | Sale of “Future Stay Vouchers.” |
| May | Majority of Tomoki Matsuyama’s shares transferred to Matsuyama HD (asset management company). |
| Jun | Rebranding ceremony for Umimura Kamome to “Ikijima Retreat Umimura Kamome.” |
| Jun | Launched online select shop “Retreat Selection by okcs.” |
| Jul | GOTO Travel Campaign started. All facilities recorded high sales during the campaign period. |
| Aug | Began selling helicopter plans to travel from Tokyo to Hakone in 35 minutes, avoiding the “Three Cs.” |
| Sep | Established Onko Chishin Osaka, a 100% subsidiary of Onko Chishin. Founded as the operating company for Cuvee J2 Hotel Osaka (currently dormant). |
| Sep | Began selling collaboration plan with “Hakone Lalique Museum” at Hakone Retreat. |
| Sep | Tomoki Matsuyama, the representative of Onko Chishin, was invited to the 39th “Tourism Strategy Implementation Promotion Council” meeting and made suggestions as an expert. Many ministers attended the meeting, which was the first since Prime Minister Suga took office. |
| Oct | Acquired 51% of Natalie Inc., the operating company of Maison Owl. The remaining 49% is owned by Chef Hirata. |
| Oct | Held an “Art Tea Ceremony” at Setouchi Retreat. |
| Oct | Due to the exercise of some stock options, the number of issued shares increased to 22,750 (potential shares 2,400 → 1,100). |
| Dec | Setouchi Retreat won the “World’s Most Prestigious Architectural Hotel” award at the “Galatian Signature Awards.” |
2021 year
| Feb | Held the 1st “okcs day” (a company-wide internal event) to celebrate the 10th anniversary of the company’s founding. Distributed “Credo 1.0” (confidential information) to all employees. |
| Mar | Iki Retreat collaborated with “Iki no Kurashuzo” to create craft gin. Crowdfunding was used to raise funds, reaching 206% of the target. The first batch sold out in one month. |
| Apr | An unspecified prominent brand held a 5-day exclusive event at Setouchi Retreat. |
| Apr | Launched “Tisser by okcs,” an online shop specializing in old champagne. |
| Jul | Opened a limited-time restaurant “Maison Owl Prologue” at Tokyo Kudan House. Kudan House was the exhibition venue for Junya Ishigami’s artwork “Shade Cloud” for the “Pavilion Tokyo 2021” art event related to the Tokyo Olympics. |
| Jul | Onko Chishin’s representative Matsuyama appeared on the cover of the industry magazine “Weekly Hotel Restaurant.” |
| Aug | Established Onko Chishin Tamano, a 100% subsidiary of Onko Chishin. Founded as the operating company for KEIRIN HOTEL10. |
| Aug | Established a 50:50 strategic subsidiary “Dionysus LLC” with Eat Creator Inc. Currently, the kitchen operations at Setouchi Retreat are outsourced to Dionysus LLC. |
| Aug | Renewed the company’s website with the catchphrase “Inheriting and developing regional diversity, and realizing a prosperous future.” The new page prominently features “okcs philosophy.” |
| Oct | Utilized the “SHIFT Initiative” to promote pioneering decarbonization efforts at factories and business establishments, introducing energy-saving heat pump equipment at Setouchi Retreat. |
| Oct | Held a champagne tasting event in preparation for the opening of Cuvee J2 Hotel Osaka. |
| Nov | Acquired Beer Festa Inc. through M&A, making it a 100% subsidiary. The company is involved in local beer distribution. |
2022 year
| Jan | Donated 300,000 yen each to Matsuyama City and Iki City through the corporate version of Furusato Tax. |
| Feb | Number of employees surpassed 150. |
| Mar | EIRIN HOTEL10 grand opening inside the Tamano Keirin Stadium in Okayama Prefecture, the first hotel in Japan integrated with a stadium. The building owner is Chari-Lotto, a subsidiary of Mixi, which manages Tamano Keirin. It’s the 5th operated facility. |
| Apr | Welcomed 33 new graduates (5th class) to the company, bringing the number of employees to 200. |
| Apr | KEIRIN HOTEL 10 launched limited-edition collaboration bento boxes for the Setouchi International Art Festival. |
| Apr | Some stock options expired, reducing the number of latent shares from 1,100 to 693. |
| May | Ranked in the Financial Times’ Top 500 Fastest Growing Companies in Asia-Pacific. |
| May | Maison owl opened in Ube City, Yamaguchi Prefecture. Designed by Junya Ishigami, it is a cave-like restaurant with accommodation available for one party. No opening party was held due to its invitation-only policy. |
| May | Launched the “okcs privilege club” membership program. |
| May | Prepared for listing on the Tokyo Pro Market by splitting stocks 100-fold, increasing the number of issued shares to 2,275,000. |
| Aug | Setouchi Retreat won the “Best Luxury Hotel Award” at the Autograndeur Global Hotel Awards for the second time since 2019. |
| Aug | Renewed the “Beer Festa” subscription service for Japanese craft beer. |
| Aug | The behind-the-scenes story of KEIRIN HOTEL 10 was featured in an article in “Nikkei Cross Trend. |
| Aug | Grand opening of “Goto Retreat” on Fukue Island, Goto, Nagasaki Prefecture. The building owner is Sojitz Goto Development, a 100% subsidiary of Sojitz. It’s the 7th operated facility and the 5th retreat. |
| Sep | Started operating MUNI KYOTO in Arashiyama, Kyoto. Took over the management from another company. The facility has a Michelin-starred Alain Ducasse restaurant. It’s the 8th operated accommodation facility. |
| Nov | The owner company of Hakone Retreat changed. |
| Nov | Launched the official influencer program “okcs SNS partners.” |
| Nov | MUNI ALAIN DUCASSE and MUNI LA TERRASSE received Michelin stars for the second consecutive year. |
| Nov | Number of employees surpassed 300. |
| Dec | NFT art exhibition at Setouchi Retreat. |
| Dec | Implemented a uniform 6,000 yen/month base salary increase for all employees. |
2023 year
| Jan | Formed “Shareholder Community” for Onko Chishin. Shareholder Community is a trading platform for unlisted shares created by the Japan Securities Dealers Association and operated by Mirai Securities. It’s an alternative to listing on the Tokyo Pro Market. |
| Feb | Renewed the company’s website, ending the okcs brand and integrating it with the Onko Chishin brand. |
| Mar | Opened “Hakone Emoa Terrace” a mixed-use restaurant located next to the Hakone Lalique Museum. The authentic Orient Express is also displayed, and visitors can dine inside the train. |
| Mar | Participating in the “Roppongi Tsutaya Bookstore” Whole Building Fair “Adult Deep Journey” from March 25th to April 24th |
| Apr | 17 new graduates from the 6th class join the company. The number of employees reaches 325. |
| Apr | MUNI LA BOUTIQUE releases new products. |
| Apr | Keisuke Honda appears in the real investment documentary “ANGELS”. |
| Apr | Japan Investment Adviser Co., Ltd. forms a capital alliance. By issuing 135,000 new shares, the total number of issued shares becomes 2.41 million, and the capital increases to 147,325,000 yen. |
| Jun | Iki Retreat launches the “Kateigaho Suite,” a concept room created in collaboration with the magazine “Kateigaho.” |
| Jun | CYCLE AND FOOD”, a community collaborative event, will be held at KEIRIN HOTEL 10. The theme of the first event was “Wine and Cheese” in collaboration with Rural Capri and Yoshida Farm. |
| Jun | Due to a large number of buy orders from the shareholder community, 10,000 new shares were issued. Outstanding 2,420,000 shares and capitalized at 154,825,000 yen. |
| Jul | The first in-house limited time sale. First Special Days in three years.” |
| Sep | Mitsui Kanko Hotel on Rebun Island is now part of the group, a summer season hotel open only from May to October. This is the eighth hotel operated by Onna Koshin. This is the eighth Onko Chishin hotel, and the third on a remote border island, following Iki and Goto. This is the first case in which the company even owns the building. |
| Oct | Goto Retreat receives the Good Design Award. |
| Oct | Licensed as a real estate agent by the Governor of Tokyo (1) No. 109853 |
| Oct | Goto Retreat wins “Grand Prize” in the Interior Planning Awards. |
2024 year
| Jan | Scheduled to open the world’s first official champagne concept hotel, “Cuvee J2 Hotel Osaka,” in Osaka City (Nagahoribashi). The hotel will feature 11 rooms expressing the world of champagne maisons. |
People
Employee Number Trends
Financial Performance Trends
| 1st period | 2nd period | 3rd period |
4th period | 5th period | 6th period | 7th period | 8th period | 9th period | 10th period | 11th period | 12th period | 13th period | |
| Jan 2012 |
Jan 2013 | Jan 2014 | Jan 2015 | Jan 2016 | Jan 2017 | Jan 2018 | Jan 2019 | Jan 2020 | Jan 2021 | Jan 2022 | Jan 2023 | Jan 2024 | |
| Sales | 4.8 | 28.3 | 32.2 | 49.4 | 75.2 | 74.0 | 77.9 | 139.0 | 142.2 | 364.3 | 424.8 | 1,288.0 | 2,328.7 |
| Operating Profit | -7.3 | 5.5 | 1.4 | 1.2 | 0.2 | -3.1 | 0.3 | 3.3 | 0.4 | 36.5 | 19.4 | 49.5 | 38.0 |
| Net Profit for the Period | -7.4 | 5.4 | 1.3 | 0.9 | 0.1 | -3.2 | 0.0 | 3.0 | 0.1 | -1.3 | 15.7 | 33.6 | 158.7 |
| Total Assets | 5.0 | 13.1 | 18.6 | 29.9 | 93.2 | 88.8 | 100.2 | 146.5 | 164.1 | 442.9 | 560.8 | 688.7 | 1,584.0 |
| Fixed Liabilities | 0.0 | 0.0 | 5.9 | 11.9 | 78.2 | 67.6 | 56.9 | 46.3 | 33.4 | 261.0 | 245.0 | 312.7 | 610.0 |
| Net Assets | 0.6 | 6.0 | 7.2 | 8.1 | 8.2 | 16.2 | 37.0 | 83.5 | 83.6 | 73.0 | 88.7 | 110.7 | 498.4 |
| Number of Operated Facilities | 1 | 1 | 1 | 2 | 4 | 4 | 4 | 8 | 11 |
Performance Forecast
By increasing the number of destination hotels and inns by three per year and accumulating development profits, the plan is to achieve an 8-fold increase in sales and a 30-fold increase in net profit over the next five years.
By increasing the number of destination hotels and inns by three per year and accumulating development profits, the plan is to achieve an 8-fold increase in sales and a 30-fold increase in net profit over the next five years.
| 10th | 11th | 12th | 13th | 14th | 15th | 16th | 17th | |
| Jan 2021 | Jan 2022 | Jan 2023 | Jan 2024 | Jan 2025 | Jan 2026 | Jan 2027 | Jan 2028 | |
| （Millions of yen） | Consolidated (actual) | Consolidated (actual) | Consolidated (actual) | Consolidated (actual) | Consolidated (forecast) | Consolidated (forecast) | Consolidated (forecast) | Consolidated (forecast) |
| Sales | 299.1 | 424.8 | 1,288.0 | 2,328.7 | 3,104.9 | 6,026.4 | 8,924.4 | 10,957.4 |
| Operating Profit | 48.9 | 19.4 | 49.5 | 38.0 | 320.7 | 752.4 | 1,279.4 | 1,424.4 |
| Net Profit for the Period | 11.2 | 15.7 | 33.6 | 158.7 | 208.5 | 489.1 | 831.6 | 925.9 |
| Number of Operated Facilities | 4 | 4 | 8 | 11 | 15 | 18 | 21 | 24 |
| Dividend per Share (yen) | 0.0 | 5.0 | 7.0 | 8.0 |
If you are interested in purchasing shares of Onko Chishin inc
If you are interested in purchasing shares of Onko Chishin inc
Since January 2023, Onko Chishin inc has established a “Shareholder Community”. Although our company’s shares are treated as unlisted stocks, they can be bought and sold within this community. The “Shareholder Community” is an alternative to listing on the Tokyo Stock Exchange, but it is still possible to continue listing through this method.
■ Overview of the Shareholder Community System
The Shareholder Community system was established by the Japan Securities Dealers Association in May 2015 to support the financing of local enterprises and meet the needs of trading and cashing non-listed corporate stocks. Securities companies designated by the Japan Securities Dealers Association form shareholder communities for each stock, where shareholders and eligible investors can participate. Within the shareholder community, the issuing company remains unlisted, and participants can buy and sell shares through a securities company.
For the Japan Securities Dealers Association page, please visit:
https://market.jsda.or.jp/shijyo/kabucommunity/
《Application for Participation in the Shareholder Community》
Application for Participation in the Shareholder Community
Our company’s shareholder community is managed by Mirai Securities Co., Ltd. To become a member of the community, you need to open a trading account with Mirai Securities.
(Please note that there is a screening process by Mirai Securities.)
We offer a shareholder benefit program for our shareholders. For information on stock trading prices and other details, please contact Mirai Securities directly.
Our company’s shareholder community is managed by Mirai Securities Co., Ltd. To become a member of the community, you need to open a trading account with Mirai Securities.
(Please note that there is a screening process by Mirai Securities.)
We offer a shareholder benefit program for our shareholders. For information on stock trading prices and other details, please contact Mirai Securities directly.
– Mirai Securities Co., Ltd. –
〒105-0003 3-4-2 Nishi-Shinbashi, Minato-ku, Tokyo
TEL: 03-5422-1081 Reception hours: 9:00 – 17:20
MAIL: [email protected]
URL : https://www.miraisec.co.jp/community/
Onko Chishin inc
| CEO | Tomoki Matsuyama |
| Location | 〒160-0022 5-15-14 Shinjuku, Shinjuku-ku, Tokyo INBOUND LEAGUE Room 502 |
| TEL | TEL：03-6709-9562 / FAX：03-6709-9563 Weekdays 9:30 am – 6:00 pm Phone calls are accepted through a call center. If you know the mobile phone number of the person in charge, we would appreciate it if you could contact them directly on their mobile phone. |
| Established | February 1, 2011 |
| Capital | 10,000,000 yen |
