Revitalizing local communities has been a universal social issue for decades, dating back to the era of the Furusato Creation Project. However, as we now face the reality of a shrinking population, the topic of regional revitalization has become increasingly urgent and serious. It is a battle for survival with no time to spare.

So, what constitutes successful regional revitalization? We believe it ultimately comes down to acquiring external funds. By generating income from outside the region, additional resources are created, contributing to an increase in the permanent population. Many people engage in regional revitalization efforts, and it often seems that lodging is the most effective way to acquire external funds. For example, a remote hot spring town that has existed for centuries is a testament to the effectiveness of lodging in sustaining a region.

Our goal is to create lodgings that contribute to the sustainability of local communities. In particular, destination accommodations create new demand within the region, rather than taking from existing demand, thus generating positive economic effects. We strive to be a welcome presence for communities fighting for survival.

Additionally, regional decline also poses the problem of losing local culture. The Japanese archipelago offers a wealth of diverse and beautiful landscapes. However, the irreplaceable treasures that each region takes pride in are now facing a crisis of loss. This issue affects our very identity. Lodgings can serve as a showcase for local attractions, as well as a place to discover the charm of the region. Through our lodging projects, we seek to find, polish, and share the light of each region.

In an era where AI threatens human jobs, the warmth of local craftsmanship should be revisited and appreciated. Authenticity exists in the regions. At the very least, the seeds are there. The regions may start to shine even brighter from now on.

Sustainable lodging creates sustainable regions and culture.
This is our way of contributing to society.